Case Study
Documenting these projects feels like revisiting each stage of my creative journey, from starting in motion graphics to designing visual assets and now evolving into product design. Each project reflects who I was at that moment and captures the lessons that shaped the designer I’ve become.
AiTuki: HealthTech MVP
Designing AiTuki, a cortisol-driven stress companion.
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Led product strategy, UX, research, and motion design.
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Concept to launch pivot
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Wearable data actions
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Drove 37.5% beta cohort conversion.
AI Assistant feature for social workers
Designed an AI-powered assistant for SocialHeads, supporting young people and easing the workload of social workers.
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AI Assistant for SocialCare
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AI Summaries & Risk Snapshots
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Smart Notifications
Netcode: Modular On‑Brand Email UI System
Creating comprehensive UI/UX solutions that enhance user experience and drive engagement.
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Interactive Tours
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Progress Indicators
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User-friendly Animations
Kyral: Creator Collaboration Hub
Helping creators discover, align, and publish together seamlessly.
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Collaboration Platform
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UI/UX Design
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Branding & Identity
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Marketing Demo Video
Contentstack: Platform Redesign
Modular UI redesign focusing on improved user experience and streamlined workflows.
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Platform Design
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Enterprise UX
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interactive animation
Haleon: GAHW event design
Designed an engaging, interactive website for Haleon's company-wide event, serving as the central hub for attendees.
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Interactive Event Website
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Daily Schedules & Sessions
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Speaker Bios & Highlights
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On-demand Recordings
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Competition Details
Biz2Credit: Biz2X Pre‑MVP
Biz2X, lending platform for faster, more automated SME lending.
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Pre‑MVP product storytelling
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UX clarification and flows
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Bridge between agency, devs, and PM
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Investor decks and explainer
Trendlyne: From Intimidating to Intuitive
Turning a Powerful Fintech Platform into a Tool People Actually Use
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Led research uncovering investor friction
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Pre-launch video validated flows + investor demos
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Cross-team handoffs delivered
Quark Feature Launch Videos
Motion stories that made enterprise features clear and human.
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Led end-to-end with Product, UX, Marketing
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~20% CTR lift on feature emails; 15% more page time
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Sales' default demo opener
e‑learning template system
Haleon e-learning template system for consistent internal training post-GSK split.
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e-learning template.
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Reusable slide layouts.
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Documentation
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Brand guidelines