Designing Interactive Email Experiences
Finding Inspiration in Every Turn
This B2B SaaS feature allows users to add interactive UI elements to emails, making them more user-friendly and visually attractive.
Duration
8 weeks
Team
Solo Designer
My Role
Lead UX/UI Designer
The Problem
Traditional B2B email campaigns often suffer from low engagement rates. Users are frequently redirected to external websites or landing pages, creating friction and disrupting the user journey. Many brands struggle to create compelling and fully interactive experiences directly within the email itself, leading to missed opportunities for immediate action and conversion.
The Solution
I designed an innovative interactive email UI feature that empowers brands to embed dynamic elements directly within their emails. This solution allows for the seamless integration of interactive components like buttons, forms, carousels, games, and even full checkout flows. By enabling users to complete actions without leaving their inbox, this feature significantly increases engagement and drives higher conversion rates for B2B campaigns.
Case study example
Pick n Pay - Interactive Grocery Checkout
Pick n Pay leveraged interactive email features to create a seamless in-email shopping experience. Customers could browse products, select items, and complete their checkout directly within their inbox, significantly reducing friction and increasing conversion rates for their grocery offerings.
Carrefour - Personalized Product Recommendations
Carrefour implemented interactive carousels within their marketing emails to showcase personalized product recommendations. This allowed customers to view various products and add them to their cart with a single click, enhancing engagement and driving sales through a highly customized shopping journey.
Trusted by Leading Brands
We are proud to partner with a diverse range of B2B clients, helping them transform their email engagement and achieve impressive results.
Key Outcomes
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Adopted by major enterprise brands
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Significantly increased email engagement metrics
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Improved conversion rates for campaigns
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Successful B2B product launch and adoption
Key Learnings
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Progressive disclosure is crucial for complex SaaS platforms - showing too much information at once overwhelms users
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Contextual help performs better than static tutorials - users prefer guidance that appears when they need it
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Different user types require different onboarding paths - power users and beginners have very different needs
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Visual cues and animations are essential for directing attention in complex interfaces
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Continuous testing and iteration are necessary as user behavior patterns change over time
Next Steps
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Implement advanced personalization based on user role and industry
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Develop adaptive walkthroughs that adjust based on user progress and behavior
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Create additional interactive guides for advanced features and integrations
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Expand the system to include in-app messaging and feature announcements