Modular Email UI System

for Netcore Cloud Partners

Designed 40+ customized UI screens for Netcore's high-volume email campaigns, adapting core interfaces for brands like BookMyShow, Acko, Tory Burch, Carrefour, Magicpin, Cookpad, Gulftalent, Cell C, Telkom, and Skylink Air, covering diverse flows from food ordering and KYC to AI trip planners and loyalty programs.

Duration

8 weeks

Team

Product design

My Role

Lead UX/UI Designer

Project Context

Netcore Cloud powers omnichannel experiences for 6,500+ brands across 40 countries, sending 50B+ notifications monthly. Working with the Indian team, created pitch visuals that felt native to each partner's brand identity (BookMyShow event booking, Acko insurance KYC, Magicpin restaurant discovery) rather than generic screenshots.

Challenge

Scaled UI customization across 40+ diverse partners under 24-48 hour deadlines, spanning industries from e-commerce (Carrefour grocery), insurance (Acko), entertainment (BookMyShow), and global retail (Tory Burch).
Email constraints demanded lightweight assets (<100KB) compatible across platforms for high-stakes pitches.
Cross-functional alignment between marketing (needing C-suite appeal), sales (scannable value props), and developers (implementation specs).

Solution & Process

Brand Immersion & Modular System

Extracted design tokens from 40+ partners and built Figma modular UI kits, reskinning Netcore flows for:

E-commerce & Delivery: Grocery (Carrefour), food menus (Ovenfresh), baby products (Pick n Pay/Makro), delivery status trackers
Customer Acquisition: KYC (Acko), preference collection, registration, lead generation forms
AI-Powered Experiences: Trip planning chatbots, investment ROI calculators, restaurant locators
Engagement Flows: Loyalty programs, feedback systems, customer support, language selectors

Key Deliverables

3:2 hero crops optimized for email showing partner-specific metrics (42X ROI, 4X CTR).
Figma variant documentation with full spec sheets for developer handoff.
5-step validation: brand audit → modular reskin → email crop test → stakeholder review → export.

Key Result	Achievement	Business Value
Asset library coverage	40+ brands	100+ customized campaigns enabled
Stakeholder approval rate	65%	25% pitch conversion uplift
Stakeholder Efficiency	92% first-pass approval (vs 65%) across marketing/sales	Reduced revision cycles by 3x; 28% higher pitch win rates
System Scalability	Reusable Figma library covering 20+ UI flows	Cut future design time 65%; onboarded 15 new partners/week
Campaign Readiness	Email-ready assets for BookMyShow, Acko, Carrefour launches	Supported ₹500Cr+ pipeline through trusted partner visuals
Cross-Functional Wins	Standardized handoff reduced dev queries 80%	Marketing launched 2x more A/B tests; sales closed 22% faster

Strategic Impact

Established Netcore's "design operating system" for partner campaigns, directly contributing to their 42X ROI case studies by making integration feel native from first email open. The system scaled across Indian market leaders + global brands without adding headcount.

Role & Tools

Product Designer (Netcore India Team)

Scaled modular UI architecture for 40+ partner pitches
Designed 20+ UI flows: KYC, food ordering, AI chatbots, loyalty programs
Design system handoffs via Figma specs
Tools: Figma, Photoshop, Aftereffects, lottie