Haleon Event: Complete Digital Experience Design
Growing at Haleon Week - Event Design, Website & Video Production
Leading Haleon's biggest global event, Growing at Haleon with Employees (GAHW) 2024, was a high-stakes challenge that put my leadership and problem-solving skills to the test, transforming chaos into a seamless, online-hybrid experience for 20,000+ attendees worldwide. This flagship virtual and in-person gathering united Haleon's global workforce, top executives, and external speakers to foster growth, collaboration, and innovation in everyday health, earning global recognition for its scale and impact. As lead designer, I was awarded for my outstanding design contributions, rallying teams, digging into user pain points from past events, and delivering solutions that kept everyone aligned, proving my ability to drive massive projects from vision to victory.
Rallying the Team
Picture this: coordinating GAHW meant wrangling an internal design team and two third-party agencies, one for shooting, editing, photography, and social media; the other for live hosting, and staying in sync with Haleon's top executives. I stepped up as the central hub, setting clear brand guidelines drawn from my research on past events' pain points (like confusing schedules and poor accessibility), and held daily stand-ups to keep everyone on track. This leadership ensured flawless execution, from speaker bios that built excitement to on-brand videos that hyped the hybrid format, showcasing my skills in stakeholder management, team leadership, cross-functional collaboration, and vendor management.
Solving Real User Pain Points
Past events revealed frustrations; attendees felt lost in clunky interfaces and disconnected from speakers, so I led user research to pinpoint fixes, then designed an intuitive event website as the digital backbone with interactive schedules, speaker details, on-demand content, and global accessibility features. When scheduling conflicts arose with external speakers, I problem-solved by personally crafting their bios, negotiating time slots, and syncing with videographers and hosts, turning potential disasters into polished highlights. My strategic problem-solving is optimized for scalability, blending motion design, UX principles, and brand design to boost engagement for in-person executives and remote participants alike, addressing hybrid event challenges head-on.
Design process for Event website
Prototyping the Event Hub
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Sketched the first wireframes and turned them into a rough UI.
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Partnered with the SharePoint team to understand the platform’s capabilities (it was my first time building on SharePoint).
Testing & Iterating
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Ran internal test sessions with the team to check navigation flow and functionality.
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Updated the UI based on user feedback prior to the official launch.
Final Integration
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Added speaker bios, event visuals, and all session links.
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Made sure the site was mobile-friendly and easy to access for a global audience.
1. Event Design Conceptualization
Developed comprehensive event design strategy, including visual identity, branded materials, and attendee journey mapping to create cohesive event experience.
2. Website Architecture & Design
Designed and developed interactive website with intuitive navigation, focusing on daily schedules, speaker bios, and real-time updates for optimal user experience.
3. Video Production Management
Managed complete video production pipeline including pre-production planning, production coordination, and post-production oversight for event content.
4. Integration & Testing
Seamlessly integrated event design, website functionality, and video content while conducting thorough testing across all platforms and devices.
Results & Impact
Measuring success through data and feedback
95%
Event Attendee Engagement
Increased engagement by 35% compared to previous events
8.5 mins
Website Session Duration
120% increase in average time spent on event platform
2,500+
Daily Active Users
Peak daily attendance throughout the week-long event
100%
Content Accessibility
All content met accessibility standards for inclusive participation
Key Deliverables
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Event Website: User-centric hub with daily agendas, speaker bios, competition info, video integrations, and real-time updates for seamless global navigation.
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Brand Identity & Assets: A comprehensive visual system, promotional videos, and multi-platform graphics ensure consistency across online and offline touchpoints.
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Team Outputs: Directed high-quality photography, editing, social media campaigns, and live hosting under tight deadlines, plus custom speaker videos.
Impact and Results
GAHW 2024 became Haleon's most attended global event ever, uniting teams worldwide, wowing executives, and driving record participation through research-driven design leadership, earning global recognition for innovation in employee engagement and hybrid experiences. My award-winning design work honed my ability to lead design teams, manage vendors, solve complex problems under pressure, and deliver measurable business impact, core strengths in product design, event branding, motion graphics, user research, stakeholder management, and high-volume user experiences that drive results.