Quark Feature Launch

Helping Busy People “Get It” Faster

Quark is one of those quietly powerful tools behind a lot of serious content work, helping teams in large organizations create, manage, and publish complex content without losing control. In my role as Video Production Specialist, I was responsible for turning new, often technical features into short, human stories that real people could understand quickly and feel confident trying.

Duration

2 weeks

Team

Product team & Marketing team

My Role

Video Production specialist

The Problem I Walked Into

When Quark shipped new features, most users only saw long release notes, static screenshots, and emails that felt more like internal changelogs than conversations. I kept hearing a similar sentiment from stakeholders:

“We know these features are valuable, but our users don’t have time to decode them.”

Product, marketing, and sales all felt that gap. Features were ready, but the story wasn’t. My job became clear: build a simple, repeatable way to explain “What does this do for me?” in under a minute.

How I Started:
Listening Before Animating

Before opening any design tool, I spent time listening.

Spoke with product and engineering to understand why each feature existed, what problems it solved, and what we absolutely shouldn’t over‑promise.
Partnered with digital marketing to see where users were dropping off on launch pages and which messages already resonated in campaigns.
Asked sales and customer‑facing teams for the exact questions customers asked—things like “Will this complicate my day?” and “How does this fit into our current workflow?”

From those conversations, I wrote myself a simple checklist for every video:

Start from a real‑life moment, not just a UI.
Make the change feel safe and simple.
Respect the user’s time—get to the value fast.
That checklist quietly guided every script and storyboard I created.

Turning Features into Stories

For each launch, I began with a person in mind, not a feature.

I framed my narratives around scenes like:

A marketer juggling multiple content pieces and deadlines.
Someone is stuck in a slow, manual flow that clearly should be easier.
A user staring at a cluttered process and thinking, “There has to be a better way.”

Then I brought Quark’s new feature into the story as the calm, reliable helper, not a flashy hero, just the tool that removes friction.

Behind the scenes

Wrote scripts in plain, conversational language, avoiding internal jargon unless it truly mattered.
Sourced and directed voiceover so it sounded like a knowledgeable colleague explaining something helpful, not an over‑the‑top ad.
Worked closely with designers and developers to ensure every UI state I animated was real and accurate.
Designed motion that made cause‑and‑effect obvious: user action → product response → clear benefit.

Over time, this became more than a set of isolated videos. I had effectively created a launch video pattern, one that Quark could reuse for future releases to speak more like a human and less like a release note.

What Changed After My Videos Went Live

The difference showed up both in the numbers and in how teams talked about launches.
From a performance perspective, I describe the impact like this:
When feature announcement emails included one of my launch videos, they saw roughly a 20–25% uplift in click‑through rates compared with similar text‑only releases. That told me that a clear, visual story made people more willing to engage.
On feature landing pages where my video was embedded near the top, time‑on‑page increased by about 15–20%, which suggested users were actually staying to watch and understand instead of skimming and leaving.
Sales and customer‑facing teams started using the videos as their default opener in demos. Several people told me it saved them from “that long, awkward explanation at the start” and let them move faster into deeper, more tailored conversations.

For my portfolio, I like to sum it up this way:

“Once I paired feature launches with short motion stories, our announcements felt different. Emails with video performed around 20–25% better, feature pages held attention longer, and sales began asking, ‘Can we get the next video as early as possible?’ That’s when I knew these weren’t just nice‑to‑have visuals, they were bridges between a complex product and the people trying to make sense of it.”