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Projects
UX research, product design, and motion design projects grounded in user understanding and empathy.
Featured Work
Echo AI – Transforming Social Care
Led research with 50+ users to design an AI assistant for social care. Used AI tools to synthesize insights and create empathy-driven solutions that save social workers 3+ hours daily.
2024
AiTuki – Cortisol-Smart Stress Partner
Led user research with 40+ participants to pivot product strategy from niche to broad market. Conducted interviews, surveys, and testing to inform design decisions.
2024-2025
All Projects
Arena Interiors: Blueprint-Style Brand Video
Created a sleek 60-second brand video with user-focused storytelling. Delivered under a 3-day deadline while maintaining quality and client satisfaction.
2025
Amazon Small Business Campaign
Researched small business owner pain points and created empathetic, user-centered motion design to inspire and guide entrepreneurs through Amazon's platform.
2025
RuPay International – Brand Motion Design
Designed motion graphics for national broadcast that clearly communicated product benefits while connecting emotionally with Indian audiences.
2025
Kyral – The Missing Hub for Creator Collaboration
Designed a social app for creators and influencers to discover each other, align on scope, collaborate in one place, and publish with proper credit — transforming the messy reality of creator collabs.
2024
Modular Email UI System – Netcore Cloud
Designed 40+ customised UI screens for Netcore's high-volume email campaigns across brands like BookMyShow, Acko, Tory Burch, and Carrefour — achieving 92% first-pass approval and supporting a ₹500Cr+ pipeline.
2024
Contentstack Platform Redesign
Led the comprehensive redesign of Contentstack's enterprise CMS — building a modular UI system, streamlining complex workflows, and creating interactive motion walkthroughs that drove 85% user satisfaction and 40% faster task completion.
2 years
Driving Product Adoption through Strategic Video Production
Served as the creative bridge between complex engineering updates and the end-user experience at Quark — producing strategic Q3 & Q4 feature release videos that translated technical roadmaps into tangible user value.
2021
Growing at Haleon Week — Complete Digital Experience Design
Led the design of Haleon's biggest-ever global employee event (20,000+ attendees) — creating the full brand identity, event website, and video production direction as Lead Designer & Video Production Manager. Award-winning work.
2024
Trendlyn — User Research to Unlock Confident Tool Usage
Contributed to discovery research for a fintech platform as part of a cross-functional team — helping uncover why users avoided advanced tools, and independently producing a pre-launch explainer video validated with 25 real users before development began.
2024
Biz2X MVP — From Pitch Deck Support to Product Partner
Started as a storyteller, ended as a product shaper. Bridged an external design agency, internal developers, and real SME borrowers to help define a global B2B lending SaaS platform — from pre-MVP documentation through to MVP launch.
2 Years
Clematics Properties — Multilingual Video Production
Provided creative direction for a Dubai-based real estate company and handled full post-production editing to deliver engaging, localised video content across five languages: Arabic, Bengali, English, French, and Italian.
2024
Haleon E-Learning Template System
Designed a reusable modular e-learning template system for Haleon post-GSK separation — standardising visual design, interaction patterns, and content structure across all internal training, enabling self-serve course production for non-designers.
2024
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