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2024
Modular Email UI System for Netcore Cloud Partners
Designed 40+ customised UI screens for Netcore's high-volume email campaigns, adapting core interfaces for brands like BookMyShow, Acko, Tory Burch, Carrefour, and Magicpin — covering flows from food ordering and KYC to AI trip planners and loyalty programs.
Duration
8 weeks
Team
Product Design
My Role
UX/UI & Motion Designer
Tools
Figma, Photoshop, After Effects, Lottie
Project Context
Netcore Cloud powers omnichannel experiences for 6,500+ brands across 40 countries, sending 50B+ notifications monthly. Working with the Indian team, I created pitch visuals that felt native to each partner's brand identity — BookMyShow event booking, Acko insurance KYC, Magicpin restaurant discovery — rather than generic screenshots.
Partners worked with:
The Challenge
Scale at speed
Scaled UI customisation across 40+ diverse partners under 24–48 hour deadlines, spanning e-commerce (Carrefour), insurance (Acko), entertainment (BookMyShow), and global retail (Tory Burch).
Email constraints
Demanded lightweight assets (<100KB) compatible across platforms for high-stakes pitches — without sacrificing visual quality or brand fidelity.
Cross-functional alignment
Bridging marketing (C-suite appeal), sales (scannable value props), and developers (implementation specs) — all with different definitions of 'done'.
Solution & Process
Brand Immersion & Modular System
Extracted design tokens from 40+ partners and built Figma modular UI kits, reskinning Netcore's core flows with each partner's visual identity — colour palettes, typography, iconography, and tone — so every email felt like it came from the brand, not a template.
UI Flows Designed
E-commerce & Delivery
Grocery ordering (Carrefour)
Food menus (Ovenfresh)
Baby products (Pick n Pay / Makro)
Delivery status trackers
AI-Powered Experiences
Trip planning chatbots
Investment ROI calculators
Restaurant locators
Customer Acquisition
KYC flows (Acko insurance)
Preference collection
Registration & lead generation forms
Engagement Flows
Loyalty programs
Feedback systems
Customer support flows
Language selectors
A selection of personalised email UIs designed for Netcore Cloud partners — each reskinned to feel native to the brand.
Sample Campaign Emails
5-Step Validation Process
Brand Audit
Extract design tokens, color palettes, and typography from each partner's brand guidelines.
Modular Reskin
Adapt Netcore's core UI flows to each partner's visual identity using the Figma component library.
Email Crop Test
Validate assets at <100KB for email compatibility across Gmail, Outlook, and mobile clients.
Stakeholder Review
Cross-functional review across marketing (C-suite appeal), sales (value props), and dev (implementation specs).
Export & Handoff
Deliver 3:2 hero crops, full Figma spec sheets, and developer-ready assets.
Key Deliverables
Optimised Hero Crops
3:2 hero crops showing partner-specific metrics — 42X ROI, 4X CTR — ready for email rendering.
Figma Variant Docs
Full spec sheets and component libraries for seamless developer handoff.
5-Step Validation
Brand audit → modular reskin → email crop test → stakeholder review → export.
Results & Impact
40+ brands
Asset library coverage
100+ customized campaigns enabled
80%
Fewer dev queries
Standardized handoff specs
92%
First-pass approval rate
Up from 65% — reduced revision cycles by 3×
28%
Higher pitch win rates
Marketing launched 2× more A/B tests
65%
Design time cut
Reusable Figma library covering 20+ UI flows
₹500Cr+
Pipeline supported
Through trusted partner visuals
Strategic Impact
Established Netcore's "design operating system" for partner campaigns, directly contributing to their 42X ROI case studies by making integration feel native from the first email open. The system scaled across Indian market leaders and global brands — without adding headcount.
15 new partners/week
Onboarded via the system
22% faster
Sales deal closure
50B+ notifications/month
Netcore's global reach
Role & Tools
Product Designer — Netcore India Team
Scaled modular UI architecture for 40+ partner pitches
Designed 20+ UI flows: KYC, food ordering, AI chatbots, loyalty programs
Design system handoffs via Figma specs
Urban Edge
Order Out for Delivery
Motion UI
UI Animation
Motion UI
Animated Interaction
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