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National TV
RuPay International Debit Card – Promotional Video
A dynamic and visually engaging promotional video for RuPay International Debit Card, highlighting its global usage and seamless convenience for Indian consumers. Aired nationally during the Hockey Premier League, reaching millions with a message of empowerment and pride in using a homegrown financial product.
Role
Motion Designer
Platform
National TV
Video Length
30 sec
Duration
3 Weeks
Broadcast Event
Hockey Premier League, India
Client
Creative Agency (Confidential)
Project Overview
The goal of this project was to create a dynamic and visually engaging promotional video for RuPay International Debit Card, aimed at highlighting its global usage and seamless convenience for Indian consumers. The video was designed to air during the Hockey Premier League, targeting a large national audience with a message of empowerment, accessibility, and pride in using a homegrown financial product.
I collaborated with the creative agency's brand and script teams to translate the campaign's concept — "Indian innovation connecting globally" — into an emotionally engaging visual narrative.
Visual Style
Used a clean and modern graphic aesthetic inspired by India's national colors to build instant brand recall.
Animation Flow
Created smooth transitions emphasizing "movement," reflecting both digital connectivity and the speed of modern payments.
Illustration
Designed stylized vector scenes in Adobe Illustrator to visualize travel, global payments, and lifestyle moments.
Motion Design
Brought these visuals to life in After Effects using layered animations, camera movements, and light effects.
Editing
Compiled and timed all assets in Adobe Premiere Pro, syncing with the upbeat soundtrack to maintain energy and rhythm throughout the video.
Creative Approach
Tools Used
Adobe Premiere Pro
Video editing & assembly
Adobe After Effects
Motion design & animation
Adobe Illustrator
Vector illustrations & graphics
Campaign Concept
"Indian innovation connecting globally"
The core message emphasized empowerment, accessibility, and pride in using a homegrown financial product that works seamlessly across the world.
Outcome
The 30-second promo aired nationally during the Hockey Premier League, reaching millions of viewers and reinforcing RuPay's positioning as a trusted, innovative, and globally accepted Indian brand.
The creative agency praised the final delivery for its high visual quality, timely execution, and consistency with brand tone.
3 Weeks
Concept to Air
30 sec
Prime Time Spot
Millions
National TV Reach
Key Highlights
Agency Recognition
Received praise for high visual quality, timely execution, and alignment with campaign objectives.
Brand Consistency
Maintained visual coherence with RuPay's brand guidelines while creating fresh, engaging motion graphics.
Global Messaging
Successfully conveyed RuPay's international acceptance while maintaining strong Indian brand identity.
National Broadcast
Aired during one of India's most-watched sporting events, ensuring maximum visibility and impact.
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