Craft at the intersection of fine art sensibility and kinetic precision.
Great motion isn't just about making things move. It's about rhythm, weight and emotional resonance. With nearly a decade across motion graphics, art direction and video production, I treat every frame like a canvas and every sequence like a story waiting to be told.
Whether directing a campaign from script to delivery or building motion systems for global brands, I bridge classical visual discipline with modern digital speed.
Portrait, 4:5
Selected collaborations and brand projects
The story
From canvas to timeline
My foundation began with traditional fine art and animation. That background shaped how I direct motion: I see lighting, colour, composition and kinetic weight before I open After Effects or Premiere. That instinct for tactile, analog depth is what keeps digital motion from feeling mechanical.
End-to-end ownership
Over nine years I've worked as an independent director and as a partner embedded in creative teams. I don't just join at the animation phase. I work across the whole pipeline: concept, script, storyboards, styleframes, art direction, edit and sound-driven final delivery. Whether building a 40-part explainer series for Biz2Credit or producing video for Haleon's largest global employee event, my priority is narrative clarity and a clean finish.
What I do
Creative direction
- Art and visual direction
- Scriptwriting and narrative pacing
- Storyboards and styleframes
- Brand motion systems
Motion and video
- 2D and 3D motion graphics
- Commercial video editing
- Campaign trailers and teasers
- Kinetic typography and colour grading
Tools and pipelines
- After Effects and Premiere Pro
- Illustrator and Photoshop
- AI-assisted creative workflows
- Fast sprint delivery
"Pratishtha delivered exceptional work on our Haleon e-learning project: thoughtful design, fast iteration, and genuine care for the learner experience."
Outside the timeline I paint in oil and acrylic and write poetry in Hindi and English. I believe the best digital work is fed by offline craft.
Have a story that needs to move?
Currently available for freelance art direction, commercial video projects and motion sprints.