Storyboards to User Flows

When I started as a video producer, my job was simple on paper: make people watch and care. In reality, it meant obsessing over audiences. Who are they? What do they feel in the first three seconds? Where do they lose interest? Over time, understanding “viewers” stopped being a vague idea and became a deep sensitivity to human behavior, the same instinct that now guides how I think about users in product design.​

Writing scripts was my first lesson in information architecture. Every line had to earn its place. I had to decide what to say first, what to hold back, and how to structure the story so people never felt lost. That is exactly how I now approach organizing content and features in a product: what appears on a screen, in what order, and why it makes sense in that moment.​

Storyboarding took that thinking further into user flows. Each frame in a storyboard represented a step in someone’s experience, what they see, what they understand, and what they feel next. When a transition felt confusing or rushed, the story broke. Fixing those gaps trained me to think like a product designer mapping user journeys: step by step, emotion by emotion, from entry point to outcome.​

My motion graphics work became the bridge to interaction design. Timing, easing, and micro-movements were never just “nice animations”; they were signals that told people where to look and what just happened. That same craft now shapes how I think about interaction and microinteractions in digital products: how a button responds, how a transition feels, and how motion can make an interface clearer and more human.​

Working on product promo videos quietly prepared me for product thinking. I had to understand the product’s value, translate complex features into simple visuals, and tell a story that made people want to try it. That is not far from product design: clarifying the problem, shaping the experience, and making sure every touchpoint communicates value. About four years ago, I formally added product design to my skill set, and it felt less like starting over and more like finally naming what I had been practicing all along. Now, as I move into product design as my main career, I bring those nine years of audience research, storytelling, motion, and experimentation with me, just focused on a new canvas: the product itself.