Haleon Event: Complete Digital Experience Design
Growing at Haleon Week - Event Design, Website & Video Production
Project Overview
When I joined Haleon, one of the first projects that landed on my desk was Growing at Haleon Week (GAHW), and it was no small task.
This was Haleon’s first-ever global event of its kind: five days, nine sessions, 13 speakers (five external industry leaders and eight internal executives), and thousands of employees tuning in from around the world.
My role?
To lead video production with an external vendor, design the event’s visual identity, and build an internal website that would become the central hub for everything.
Getting Started - Listening First
Before touching any design tools, I started with conversations.
I sat with my team to understand the event goals, session topics, and audience needs. I went through Haleon’s brand guidelines to make sure the look and feel would be on-brand yet exciting.
I also spoke directly with most of the speakers; this helped me gather session details and personal insights I could bring to life on the website.
My Design Process
Mapping the Experience
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Designed a sitemap for the website to ensure all content, including the agenda, speaker bios, and resources, had a logical place.
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Created an interactive calendar so attendees could quickly find and join their sessions.
Prototyping the Event Hub
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Sketched the first wireframes and turned them into a rough UI.
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Partnered with the SharePoint team to understand the platform’s capabilities (it was my first time building on SharePoint).
Testing & Iterating
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Ran internal test sessions with the team to check navigation flow and functionality.
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Updated the UI based on user feedback prior to the official launch.
Final Integration
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Added speaker bios, event visuals, and all session links.
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Made sure the site was mobile-friendly and easy to access for a global audience.
Goals
The primary objective was to create a user-friendly website that served as a hub for event information while ensuring adherence to Haleon’s branding.
GOAL 1
Provide a centralized location for event schedules and resources.
GOAL 2
Enhance user engagement by enabling easy access to speaker information and event updates.
GOAL 3
Facilitate cross-team collaboration to ensure consistency in branding and messaging.
Challenges Along the Way
Challenge 1: Building on SharePoint without prior experience.
Solution: Worked closely with the SharePoint tech team, learned the platform on the go, and did multiple test runs before launch.
Challenge 2: Mid-event crisis - on Day 2, backend analytics showed zero activity.
Solution: Discovered that the site had been accidentally deleted. Restored it immediately, restricted access, and implemented regular monitoring to prevent future issues.
1. Event Design Conceptualization
Developed comprehensive event design strategy, including visual identity, branded materials, and attendee journey mapping to create cohesive event experience.
2. Website Architecture & Design
Designed and developed interactive website with intuitive navigation, focusing on daily schedules, speaker bios, and real-time updates for optimal user experience.
3. Video Production Management
Managed complete video production pipeline including pre-production planning, production coordination, and post-production oversight for event content.
4. Integration & Testing
Seamlessly integrated event design, website functionality, and video content while conducting thorough testing across all platforms and devices.
Surveys
I conducted a post-event survey among participants to gather feedback on their experience with the event website. The survey targeted attendees from various departments to ensure a diverse range of insights. Key questions focused on usability, accessibility of information, and overall satisfaction with the event resources. The feedback provided valuable insights that guided later iterations of the website design and content organization.
Wireframes
During the wireframing process, I translated initial sketches into structured layouts that visually organized the content for the event website. These wireframes focused on user flows, ensuring a logical arrangement of session schedules, speaker information, and resource links. Testing these wireframes within the team helped refine navigation and identify potential usability issues before the development stage.
UI Design
The final UI was designed to align with Haleon’s brand standards, using a cohesive color palette and typography to enhance brand recognition. I prioritized visually appealing elements, ensuring that the site was not only functional but also engaging for attendees. This approach contributed to a positive user experience, helping to reinforce Haleon's commitment to employee engagement during the event.
Results & Impact
Measuring success through data and feedback
95%
Event Attendee Engagement
Increased engagement by 35% compared to previous events
8.5 mins
Website Session Duration
120% increase in average time spent on event platform
2,500+
Daily Active Users
Peak daily attendance throughout the week-long event
100%
Content Accessibility
All content met accessibility standards for inclusive participation
Key Outcomes
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Successfully managed end-to-end event experience covering design, website development, and video production
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Delivered a cohesive multi-channel digital experience that significantly boosted attendee engagement by 35%
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Created scalable design systems and video content that enhanced Haleon's brand presence across all event touchpoints
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Established efficient production workflows that became the template for future corporate events
Key Learnings
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Managing multiple creative disciplines requires strong coordination and unified vision to maintain brand consistency
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Video content integration with web platforms dramatically increases user engagement and session duration
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Event design success depends on understanding both digital and physical attendee journey touchpoints
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Collaborative leadership across design, development, and production teams drives superior creative outcomes
Next Steps
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Develop comprehensive event design and production playbook for future Haleon initiatives
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Create automated video content management system for seamless website integration
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Implement advanced event analytics to track cross-platform engagement metrics
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Build reusable design system components for rapid event website deployment
Multi-Disciplinary Project Impact
As the lead designer and video production manager, I orchestrated a comprehensive digital experience that seamlessly integrated event design, website development, and video production. This multi-channel approach transformed Haleon's Growing at Haleon Week into a memorable, engaging corporate event that set new standards for digital event experiences.
Event Design Deliverables
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Visual identity and brand guidelines
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Branded event materials and signage
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Attendee journey mapping and experience design
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Digital and physical touchpoint coordination
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Event space design and layout planning
Website Features
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Interactive daily schedules and session management
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Speaker bios and session highlight sections
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On-demand video recording access portal
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Competition tracking and engagement features
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Real-time event updates and notifications
Video Production Management
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Pre-production planning and coordination
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Multi-camera session recording oversight
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Post-production editing and quality control
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On-demand content delivery integration
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Video content strategy and distribution