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My Background

Personal Profile

I think in business, breathe design, talk innovation, and live for creativity. Ideas excite me - whether it’s shaping a brand, simplifying an interface, or telling a story through motion and visuals.
Over the past 8+ years, I’ve worked across UI/UX, product design, motion graphics, and video production, partnering with brands like Diageo, Haleon, Amazon, NPCI, Contentstack, and more. I’ve designed everything from global event experiences and learning platforms to product explainers and campaign visuals. What I love most is connecting the dots - research, design, and storytelling, to make things that are not just beautiful, but meaningful and effective.
My toolkit spans UI/UX design (Figma, prototyping, interaction flows), motion graphics (After Effects, Premiere Pro), product storytelling, brand campaigns, and digital marketing. I’ve also explored AR/VR, e-learning design, and interactive experiences, because I’m curious about where design meets technology.
Outside of work, I’m a creative soul too - sketching Madhubani art, experimenting with photography, and finding inspiration in travel. Moving from India to London has been a big personal chapter, and it’s shaped how I see the world: diverse, interconnected, and full of stories waiting to be told.
At the heart of it, I enjoy turning messy ideas into experiences that look good, work well, and stay with people.

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Experience

Jan 2025 - Present ·

Freelance

Role & Responsibilities:

  • Delivered production-ready assets, templates, and style guides for clients including Amazon, Contentstack, NPCI, and Global Jobexpo.

  • Conducted QA reviews of assets and localisation deliverables to ensure adherence to specifications and brand guidelines.

  • Created documentation and design workflows to streamline client processes.

  • Adapted and tested UI dashboards and prototypes for scalability across platforms.

Provided end-to-end services: ideation, research, prototyping, design implementation, and product marketing assets.

Aug 2024 - Jan 2025·

Multimedia Production Specialist

Haleon

Role & Responsibilities:

  • Designed and built an interactive global event platform (Growing at Haleon Week), including session calendars, speaker bios, and integrated media.

  • Delivered UI flows, wireframes, and prototypes for internal comms campaigns, achieving >70% engagement uplift.

  • Managed video production and event communications, ensuring brand alignment and accessibility compliance.

Key Achievements:

  • Gained global recognition for designing the event website and branding

  • Produced engaging event videos, boosting internal engagement by 70% and increasing external visibility by 30% on social media

Professional Transition:

  • The contract concluded in January 2025, and I decided to pursue opportunities more closely aligned with my long-term creative direction.

Aug 2023 - Feb 2024·

Learning Design Specialist

DIAGEO

Role & Responsibilities:

  • Created interactive simulations, UI modules, and playbooks (PageTiger) for campaigns like DWBB (Diageo Way of Brand Building) & Horizon.

  • Implemented user-centred frameworks to improve engagement and usability across digital learning tools.

  • Partnered with SMEs to align UX/UI with brand and training objectives.

Key Achievements:

  • Delivered engaging and on-brand learning materials that supported key leadership and capability-building programs

  • Recognized for maintaining high creative standards under tight timelines across global projects

Professional Transition:

  •  The contract concluded in February 2024, as I relocated to London to join my partner following our marriage.

May 2021–May 2023

Media Production Specialist

Surfboard Ventures

Role & Responsibilities:

  • Led video production and art direction for internal and external events, including Hackathon, Appathon, and Accelerate

  • Managed a creative team of photographers and videographers

  • Designed campaign assets across digital and print platforms

  • Collaborated with the product team at Contentstack to shape the UX for a new platform design, created interactive animations and architectural layouts for integration

  • Produced and managed weekly newsletters and maintained social media presence for the company's brands

Key Achievements:

  • Grew newsletter subscriptions by 250% through engaging content and consistent branding

  • Delivered high-quality creative outputs across multiple departments, contributing to improved brand visibility

Professional Transition:

  • After two enriching years, I chose to take a personal break to recharge and realign my creative direction.

Aug 2020 - April 2021

Video Production Specialist

Quark

Role & Responsibilities:

  • Created launch videos, tutorials, infographics, and marketing content aligned with brand standards

  • Directed visual design for product campaigns across digital and motion formats

  • Managed content for the company’s YouTube channel and ensured brand consistency across all projects

  • Handled production budgets and vendor coordination for digital media

Professional Transition:

  • Left the role due to discomfort with returning to the office during India’s second wave of COVID-19.

May 2019 - Jun 2020

Video Editor

Biz2credit

Role & Responsibilities:

  • Shot and produced the “Tech Tuesday” interview series, talking about fintech featuring the CTO.

  • Created platform demos and presentations for our new fintech SAS platform BIZ2X for our B2B clients like HSBC and Citibank.

  • Managed YouTube content and collaborated with UI/UX teams for platform promotion.

  • Supported company rebranding with video storytelling and client presentations.

Professional Transition:

  • Left the role due to COVID-19.

Nov 2017 - April 2020

Motion Graphic Designer

Newsbytes

Role & Responsibilities:

  • Led video production for the NewsBytes and managed YouTube and Facebook channels, including video publishing and content strategy.

  • Handled videography and photography for in-house and external events.

  • Spearheaded the video production department, creating trend-driven videos that achieved viral success with 20,000+ views each, while also streamlining the post-production workflow and reducing editing time by 15%.

  • Launched Newsbytes Hindi, gaining 1,000+ subscribers within three months, expanding the brand’s reach.

Professional Transition:

  • Left the role to explore better opportunity

Nov 2017 - April 2020

Motion Graphic Designer

Newsbytes

Role & Responsibilities:

  • Led video production for the NewsBytes and managed YouTube and Facebook channels, including video publishing and content strategy.

  • Handled videography and photography for in-house and external events.

  • Spearheaded the video production department, creating trend-driven videos that achieved viral success with 20,000+ views each, while also streamlining the post-production workflow and reducing editing time by 15%.

  • Launched Newsbytes Hindi, gaining 1,000+ subscribers within three months, expanding the brand’s reach.

Professional Transition:

  • Left the role to explore better opportunity

Feb 2017 - Oct 2017

Motion Graphic Designer

Printomac Solutions

Role & Responsibilities:

  • Provided first-rate hand-drawn animation for commercial and cinematic use on after effects software.

  • Designed procedures for storyboard composition, action creation, and storytelling protocols to complete projects.

Professional Transition:

  • Left the role to explore better opportunity

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