Campaign Design
Designed a cohesive branding strategy for Contentstack's annual hackathon, Techsurf 2022. Delivered logo design, vibrant color themes, landing page, email campaigns, and engaging social media assets. Launched a pre-event quiz to build anticipation, resulting in increased registrations and buzz across platforms. Focused on creating a seamless, visually appealing experience that elevated the event’s identity.
Logo Design
Approach: The logo represents a fusion of technology and creativity, featuring a globe within a gear, symbolising global participation and innovation.
Palette: A vibrant gradient of purple and pink to signify energy and enthusiasm.
Color Theme
A mix of navy blue, white, pink, and purple was chosen for a professional yet modern feel. These colors were applied consistently across all campaign assets.
Landing page
Designed with a focus on user engagement: Registration Forms, Countdown Timers and Event Highlights.
SEO Optimization
Keywords targeting "hackathon," "coding challenge," and "tech jobs" were incorporated.
Email Campaigns and Newsletter
A professional, visually appealing layout to deliver clear information about prizes, event dates, and registration links.
Social Media Stories
Static posts, anticipation stories, and reels to drive excitement.
Platforms
LinkedIn, Instagram, Twitter (X)
Pre-Event Quiz
A live quiz campaign was launched to engage participants and build excitement.
Featured coding-related questions, a leaderboard, and prizes for top scorers.
Successfully created a buzz and drove higher registrations.
Increased Engagement
The campaign drove significant awareness, resulting in increased registrations.
Consistent Branding
A unified visual identity helped establish Techsurf 2022 as a credible and high-value hackathon.
Positive
Feedback
Participants and stakeholders appreciated the aesthetic appeal and user-centric design.
Results
The Techsurf 2022 branding campaign successfully combined innovative design and strategic outreach to create a memorable experience for participants while achieving the event's goals. The visual assets, branding strategies, and execution exemplify the power of cohesive branding in event promotion.
