Case study · Contentstack

ContentstackUI Tutorial & Explainer Series

Contentstack shipped major updates to its headless CMS. I turned the new developer and editor workflows into a series of short, clean video walkthroughs that show people exactly where to look and what to click.

Dashboard_V.003.mp4 After Effects
Role Motion Designer & Video Specialist
Focus UI Animation, Screen Choreography & Explainer Video
Deliverables Feature Walkthrough Videos, Modular Interface Animations, Product Demo Loops
Watch the full walkthrough on YouTube See all 14 loops
The goal

Make a powerful new interface easy to learn

Contentstack launched major updates to its headless CMS platform. The new features were powerful, but users needed a fast, intuitive way to understand how to navigate the new interface.

The goal was to build a series of clean, engaging video walkthroughs that turned complex developer and editor workflows into simple, bite-sized visual steps.

The challenge

Screen recordings show everything at once

Visual clutter

Raw screen recordings are visually dense and hard to track. Menus, dashboards, and nested data easily overwhelm viewers.

Keeping viewer focus

Without careful direction, eyes wander across the screen. The video needed to clearly signal exactly where to look at every moment.

Pacing technical content

Moving too fast leaves users behind, but moving too slow makes technical explanations tedious.

How it was built

Directing the screen like a camera

Choreographed screen action

Rebuilt key product interfaces in vector format. Used deliberate zoom-ins, smooth camera pans, and soft depth blurs on background elements to steer the viewer's eye straight to active clicks and inputs.

Simplified cursor & click paths

Replaced real-time erratic mouse movements with smooth, fluid cursor animations and subtle focal rings that highlight important UI actions clearly.

Modular After Effects rig

Built a reusable template system for title cards, highlight callouts, and interface cutaways. This kept the visual language consistent across all videos while making future product updates fast to produce.

Feature walkthrough loops

Fourteen loops, from first login to first release

Each loop covers one task in the platform, grouped by the workflow it belongs to.

All 14 Getting started 3 Content modeling 2 Authoring 4 Assets 3 Publishing 2

Dashboard

Orienting users in the new home view

Getting started

Stack settings

Configuring a stack step by step

Getting started

Users & roles

Inviting teammates and assigning permissions

Getting started

Content type builder

Drag-and-drop field configuration

Content modeling

Manage content types

Editing and organising schemas

Content modeling

Content creation

From blank entry to first draft

Authoring

Entry list

Browsing and filtering entries

Authoring

Entry editor

Focused editing with rich text and references

Authoring

Compact view

Switching to a denser list layout

Authoring

Asset list

Navigating the asset library

Assets

View assets

Previewing and inspecting files

Assets

Search

Finding content across the stack

Assets

Publish queue

Tracking scheduled and live publishes

Publishing

Releases

Bundling entries into a single deploy

Publishing
Vector interface rebuilds

Rebuilding the interface before animating it

Key screens were redrawn as clean vector frames. With live data stripped out, only the structure each walkthrough needed to explain remains: which block holds which field, and how content types connect through references.

Hero banner wireframe with background color, title and description fields
Hero banner Modular Block with Bg Color, Title and Description
Blog listing wireframe with search, category and page fields
Blog listing Search, Category and Pagination with grouped cards
Card group wireframe with image, title, link and description fields
Card group Image, Title, Link and Rich Text Description
Blog post wireframe with image, date, author reference and rich text
Blog post Image, Date, Author reference and Rich Text body
Image gallery wireframe with category tabs and gallery grid
Image gallery Category tabs and gallery as Modular Blocks
Homepage wireframe with hero, feature blocks and featured blogs
Homepage Hero, feature blocks and Featured Blogs reference
Watch the full series

Live on Contentstack's YouTube channel

Every video in the series is published on Contentstack's official channel, in one playlist.

Open the playlist Watch the walkthrough