Clematis Properties
Dubai
A calm, premium brand film about architecture and the life lived inside it, made for international property buyers.
- Role
- Creative Director, Video Editor & Motion Designer
- Focus
- Video production, motion graphics & color grading
- Deliverables
- 90s brand film
- 30s & 15s social cutdowns, 16:9 and 9:16
- Animated logo
Sell the feeling of living there, not the floor plan
Dubai real estate videos tend to look the same: fast drone flyovers and generic luxury shots. Clematis needed a high-end brand film to reach international buyers who have seen all of that before.
The brief I set was to tell a calm, premium story about architecture and lifestyle. Instead of touring empty rooms, the film shows light moving across stone, the warmth of an interior, and the city coming alive at night.
Three tensions to resolve
Grab attention in the first three seconds without losing the slow, high-end feel a luxury brand needs.
Balance large concrete buildings with close human details: sunlight, stone textures, warm interiors.
Make one shoot feel native in wide 16:9 for presentations and vertical 9:16 for Instagram and TikTok.
A film in three chapters
The 90 second cut moves from stillness to energy. It opens on quiet skyline views, builds speed through interior details, and closes on lively nighttime scenes. Every cut lands on a beat of the music, so the pace rises with the score.
Quiet skyline
Long holds · wideInterior detail
Stone · light · textureThe city at night
Fast cuts · energyFrom midday glare to golden hour
- Harsh midday desert light flattened the architecture, so the grade started by pulling back the washed-out skies.
- Warm gold and amber were pushed into the stone and interiors, with a deep blue held in the shadows and sky.
- The result has a softer, filmic look that stays consistent across every chapter and cutdown.
Type that lives on the building
Square footage and locations were tracked directly onto building walls, so the information sits inside the architecture instead of floating over it. The facts read cleanly without breaking the mood.
The film closes on a simple, smooth animation of the Clematis logo, kept restrained to match the pace of the edit.
One shoot, framed twice
Shots were composed with both crops in mind, so the vertical cutdowns feel native on Instagram and TikTok rather than cropped from a widescreen master.
Watch the films
Delivered in six languages (English, Arabic, French, Spanish, Bengali and Hindi) for an international audience. Each film opens on Google Drive.
In the Property
4 films · AR · EN · FR
Talk
6 films · AR · EN · ES · FR
TALKالعربية“You can pay in cash, go for a bank mortgage or a payment plan.”
TALKالعربيةTHE BEST PAYMENT PLANS · “Simple and easy which makes sure you’re not financially pressured.”
TALKEnglish“Or are you a city lover who enjoys the everyday hustle and bustle?”
TALKEnglish“Damac Hills located in Hessa Street is spread across 42 million sq feet with 10% greenery.”
TALKEspañolLOW TAX · “The second reason why you should invest in UAE is due to its VAT low.”
TALKFrançaisAMAZING INFRASTRUCTURE · “Whether its ski slopes, sandy beaches, a very dynamic business district or a safari on weekend.”
A Dubai property film that slows down. Calm, warm and architectural, delivered in six languages and every format the campaign needed.