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MOTION DESIGN
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PRODUCT STRATEGY
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DESIGN SYSTEMS
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UX RESEARCH
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EMPATHY-LED DESIGN
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USER TESTING
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BRAND IDENTITY
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AI TOOLS
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PROTOTYPING
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INTERACTION DESIGN
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EMPATHY-LED DESIGN
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UX RESEARCH
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MOTION DESIGN
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PRODUCT STRATEGY
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DESIGN SYSTEMS
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USER TESTING
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BRAND IDENTITY
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AI TOOLS
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PROTOTYPING
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INTERACTION DESIGN
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AI PRODUCT DESIGN · SOCIAL IMPACT
Echo AI
Designed an AI for the UK social care system. Research-led, empathy-first — keeps vulnerable young people heard when no one else is available.
PRODUCT STRATEGY · UX RESEARCH
AiTuki
Pivoted a perimenopause niche into a broad metabolic-stress platform. 40+ interviews, one big strategic call, a funded prototype.
BRAND · MOTION · UI · RESEARCH
Kyral
Built an entire creator collaboration platform end-to-end — from first interview to brand identity to motion to launch strategy.
HOW I WORK
My process
01
Listen before designing. Research first, always.
02
Find the pattern in the mess: synthesis over decoration.
03
Design that moves—literally. Motion with purpose.
04
Validate, then ship. Testing beats assumptions.
PORTFOLIO REEL
Nine years in few minutes.
14
Case studies
40+
Projects shipped
200+
Users interviewed
9+
Years experience
A BIT ABOUT ME
I'm a London-based UX & Motion Designer with 9+ years across health tech, SaaS, AI products, brand, and social impact. I started as a motion designer and grew into product — which means I think in stories and systems simultaneously.
I've worked with startups building 0→1 (AiTuki, Echo, Kyral), scaled design systems for enterprise (Netcore, Contentstack), and created motion campaigns for global brands (Amazon, RuPay, Haleon). The thread across all of it: I care deeply about the person on the other end of the screen.
Behance
GET IN TOUCH
Got a problem
worth solving?
I'm always up for a good brief, a hard research problem, or a design challenge that needs a fresh perspective.
© 2026 Pratishtha Kumari
Behance
Projects
SELECTED WORK
Projects I'm proud of
All projects
I don't start with Figma. I start with questions, then interviews, then patterns, then problems worth solving. The screens come last.
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